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Poster panels are posted in a 30-day cycle and are extremely powerful for launching new product campaigns. Time Sensitive Promotions, seasonal and special events. They can target a specific audience geographically and demographically. You can place the right message in the right place at the right time to the right audience. Posters can stimulate sales near point of purchase locations. Posters provide continuous presence resulting in high frequency multiples. Because poster panels in showing are posted at the same time throughout the market, there is an immediate audience impact.

If you are looking for an advertising vehicle that provides a broad simultaneous market reach where your customers, live work and play, a poster showing is the ideal ride. A poster showing provides multiple geographical targets that capture the consumer everywhere they go and it is extremely affordable.

Lamar Advertising Company turned 100 in 2002

In 2002, Lamar Advertising Company celebrated a hallmark in the company's history. One hundred years in the outdoor advertising business. It is a history that is nearly as old as the billboard industry itself and one that tells the story of America's social history as well as the messages delivered by Lamar paint a picture of America's progress through the 20th Century. Whether rallying children for PT Barnum's Greatest Show on Earth, recruiting for the Navy, or cataloging the purchase of war bonds, the Model T, Esso Gasoline or the icebox, billboards tell us much about the times.